L'Usine marketing materials

2013-15

“L’Usine” is a Vietnamese luxury café, fashion boutique and contemporary art gallery located in a historical French building in District 1, Saigon. In an ongoing dialogue with the past – the “heritage” of French colonialism in the city – the space’s concept is strongly influenced by the art nouveau style and the industrial age (19th-early 20th century). The visual identity of L’Usine printed products also applies this artistic direction: from high-waisted font characters to elements of metalworking, as well as the primary colour palette (black, white, natural off-white, wood brown).

Main font in use: Trade Gothic, Clantin, Myriad Pro.

Main paper: 100% Recycling 120g/m2, Kraft 120g/m2, Stucco Old mill 320 g/m2