




Customer Form, 2015

Sale flyers, 2014

VIP Card, 2015

VIP Card, 2015

Menu Design for theme dinner "Beef & Burgundy", 2014

Menu Design for theme dinner "Beef & Burgundy", 2014

Reserved Sign, 2014

L'Usine Wall Hanger, designed for Christmas Season. 2015

L'Usine Wall Hanger, designed for Christmas Season. 2015
L'Usine marketing materials
2013-15
“L’Usine” is a Vietnamese luxury café, fashion boutique and contemporary art gallery located in a historical French building in District 1, Saigon. In an ongoing dialogue with the past – the “heritage” of French colonialism in the city – the space’s concept is strongly influenced by the art nouveau style and the industrial age (19th-early 20th century). The visual identity of L’Usine printed products also applies this artistic direction: from high-waisted font characters to elements of metalworking, as well as the primary colour palette (black, white, natural off-white, wood brown).
Main font in use: Trade Gothic, Clantin, Myriad Pro.
Main paper: 100% Recycling 120g/m2, Kraft 120g/m2, Stucco Old mill 320 g/m2