Awakening - Vinasoy Milk TVC

(Today I hear again.)

2:49 mins, 2012

For this TV commercial/music video project which was produced for a milk company in Vietnam, I worked as the set designer.

Along with the art director, the scope of my work ranged from selecting and designing the film scene, materials, and objects to hand lettering the song message on various surfaces (wall, paper, wood, hand skin, stone..).

The main concept was to describe the state of human awakening on a bright day; suddenly the protagonist can appreciate and savor the small moments she is experiencing, from a singing bird to the shades of green she is seeing.

Director: Nguyen Duc Tu

Art Director: Tommy Critzla